Artificial Intelligence and Machine Learning
The machines learn from the historical data and the ML algorithms use Computer Science & Statistics to predict reliable & rational results.
Advantages of AI in CRM
This is where artificial intelligence coming to the rescue. AI will handle the analysis/decision making part and will make necessary intelligent predictions and recommendations about a customer or prospect based on all the data collected till date on him by the system. Not only the current transaction data, but it will also keep learning from the historical sales data to make intelligent decisions.