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With intuitive sales CRM platform which has AI backed intelligent systems built around the
sales process, Kreato has empowered organizations across industries to grow sales.

Biogenuix, a marketing, distribution and consultion solution provider for global biotech and healthcare companies chooses Kreato CRM to consolidate its customer data, streamline its sales processes, and harness the power of data with AI techniques to improve sales pipeline performance.

Biogenuix Biotech & Healthcare
Founded in 2004, Biogenuix provides Marketing, Distribution and Consulting solutions to global biotech and healthcare companies. Biogenuix operates in Clinical Diagnostics, Life sciences research, Biobanking and Regnerative Medicines markets.

The Challenge

In the recent years sales volumes of Biogenuix has grown so did their sales team. Biogenuix faced several challenges in its sales operations, including

Disparate Customer Data: Customer data was scattered across various systems, making it difficult to consolidate and obtain a comprehensive view of customers’ preferences, needs, and purchasing patterns.

Inefficient Sales Processes: The existing sales processes lacked automation and were time-consuming, leading to delays and inefficiencies in closing deals.

Limited Sales Insights: Biogenuix needed deeper insights into its sales pipeline, including accurate sales forecasting, lead prioritization, and performance monitoring, to make informed business decisions and improve sales outcomes.

The Solution

To address these challenges, Biogenuix implemented Kreato CRM, a Sales CRM Platform powered Sales Acceleration AI – Axlerate AI. The adoption of Kreato CRM provided Biogenuix with the following benefits:

Consolidated Customer Data: Kreato CRM enabled Biogenuix to consolidate customer data from various sources into a single unified platform. This allowed the sales teams to access complete customer profiles, including past interactions, preferences, and purchase history, empowering them with valuable insights for personalized engagement.

Streamlined Sales Processes: With Kreato CRM’s sales pipeline management and automation tools, Biogenuix achieved streamlined sales processes. The platform automated routine tasks, such as lead routing, follow-ups, and data entry, freeing up sales representatives’ time to focus on high-value activities, such as building relationships and closing deals.

AI-Powered Sales Acceleration: Axlerate AI, Sales Acceleration AI platform integrated within Kreato CRM, revolutionized Biogenuix’s sales operations. The AI capabilities offered by Axlerate AI of Kreato CRM facilitated the following:

  • Lead Scoring: Using AI driven Profile and Winning Probability scoring, Axlerate AI intelligently scored and prioritized leads based on their potential, allowing sales teams to focus their efforts on the most promising opportunities.
  • Pipeline Prescriptions: Axlerate AI provided actionable insights and recommendations to optimize the sales pipeline. It identified bottlenecks, suggested corrective actions, and guided sales representatives towards effective strategies for moving deals forward.
  • Sales Forecast Probability: By analyzing historical data and patterns, Axlerate AI generated accurate sales forecasts, helping Biogenuix make informed decisions about resource allocation, target setting, and revenue projections.
  • Customer Engagement Recommendations: Axlerate AI leveraged data analysis to provide personalized recommendations for engaging with customers at different stages of the sales cycle. This helped sales representatives tailor their approach and messaging to maximize customer engagement and conversions.
  • Team Performance Coaching and Intelligence: Axlerate AI offered performance coaching and intelligence features, allowing managers to identify individual and team performance gaps, provide targeted coaching, and drive continuous improvement across the sales organization.

The Result

By leveraging Kreato CRM’s Sales CRM Platform, powered by Sales Acceleration AI – Axlerate AI, Biogenuix achieved significant improvements in its sales pipeline performance:

Enhanced Sales Efficiency: Streamlined sales processes and automation capabilities resulted in reduced manual effort, increased productivity, and faster deal closures.

Improved Sales Accuracy: Accurate sales forecasting and lead scoring enabled Biogenuix to make more informed business decisions, optimize resource allocation, and achieve better revenue

Personalized Customer Engagement: Tailored recommendations maximized customer engagement and conversions.
Enhanced Sales Team Performance: Coaching and intelligence features improved individual and team performance.

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