Ultrasound India accelerates growth with the all-in-one CRM system for sales.

The Challenge

Since commencing the exports of refurbished ultrasound machines, Ultrasound India has rapidly grown as a key player in Ultrasound sales. Team size increased to meet the growth demands. The sales team was managing the sales process and client relationships using spreadsheets. But at a stage, the management realized the limitations of spreadsheets based process and decided to shift to a data-centric, dynamic and process-oriented system to efficiently manage sales and customer relationship.

Mahesh Pokkadavath, IT Manager of Ultrasound India was given the arduous task of searching for a new CRM solution for their business. He and his team started researching many sales focused CRMs in the market and finally fascinated by Kreato with the features it offers in one system. After registering for a free trial of Kreato, Mahesh and the management team were completely impressed with its intuitive design, productivity solutions and ready-to-use sales analytics.

Solution

Ultrasound India now uses Kreato to manage both its inside sales team and field reps. Thanks to the simplified user interfaces of Kreato, adoption to the new system was much easier for the team. “Within a month of time, we started realizing the transformation in the way we work” explains Mahesh. The inside sales team at Ultrasound India now uses Kreato effectively for lead & pipeline management, tasks, appointments and email tracking. The full-featured mobile App equips the field-sales team with access customer data, productivity tools and analytics on the go.

Email communication is an essential part of their sales process. Integrated email communication tools and team activity timeline for contacts has improved the effectiveness of the conversations and team collaboration.